Proposal Tips
The Anatomy of a Winning Proposal
A structural breakdown of proposals that convert.
Dec 10, 2024
10 min read
Mike Ross
Sales Expert
# The Structure That Sells
A proposal isn't just a price tag; it's a sales document.
## Key Sections
1. **The "Why":** Restate the client's problem to show you understand.
2. **The "What":** Deliverables and Scope. Be specific to avoid scope creep.
3. **The "How":** Your process and timeline.
4. **The "Price":** Investment options.
5. **The "CTA":** Next steps and signature block.