Pricing Strategy
How to Stop Undercharging for Your Work
Discover the psychological barriers to value-based pricing.
Dec 12, 2024
6 min read
Sarah Jones
Pricing Coach

# Are You Charging Enough?
Undercharging is the #1 killer of freelance businesses. It leads to burnout, resentment, and poor quality work.
## Signs You're Undercharging
- You win 100% of your proposals.
- Clients never negotiate price.
- You're working 60 hours a week but barely scraping by.
## How to Fix It
1. **Know your effective hourly rate**: Factor in overhead, taxes, and admin time.
2. **Switch to Value-Based Pricing**: Charge for the *result*, not the hour.
3. **Use Data**: Use tools to benchmark your rates against industry standards.