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Pricing Strategy

How to Stop Undercharging for Your Work

Discover the psychological barriers to value-based pricing.

Dec 12, 2024
6 min read
Sarah Jones
Pricing Coach
How to Stop Undercharging for Your Work
# Are You Charging Enough? Undercharging is the #1 killer of freelance businesses. It leads to burnout, resentment, and poor quality work. ## Signs You're Undercharging - You win 100% of your proposals. - Clients never negotiate price. - You're working 60 hours a week but barely scraping by. ## How to Fix It 1. **Know your effective hourly rate**: Factor in overhead, taxes, and admin time. 2. **Switch to Value-Based Pricing**: Charge for the *result*, not the hour. 3. **Use Data**: Use tools to benchmark your rates against industry standards.

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